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Come Closer to the Byways Community
 December, 2013
In This Issue
Byway Peer Advisor Network
To Be or Not to Be
Marketing Your Byway
How to Join
International Pow Wow 2014
Brand USA Opportunity
Byways Partner with 2014 Preserving the Historic Road Conference
Heartland Byways Conference
Conference Opportunities
America's Byways- Updated
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SP Plan 2013-2015

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What a pivotal year this has been!  The Foundation's board of directors met in Denver in April for 3 days of intense strategic planning for the future of byways and how the National Scenic Byway Foundation will move the National Scenic Byways Program into a new era.  From that, several working committees have been formed to focus on leading a new byways program, supporting the byways community, developing our brand and strengthening our organization.  Foundation board members represented byways at this year's Destination Capitol Hill are continuing to educate legislators and stakeholders about what byways mean to travel and tourism, economic development and community quality of place.  As you read through this month's newsletter, you'll see we're beginning to take some important steps to elevate byways and foster educational opportunities through our involvement in regional and national conferences.


I look forward to 2014, as we prepare to roll out some exciting programs and opportunities that will involve YOU, as stakeholders in this impactful program.   I hope you can take some time to enjoy our nation's scenic byways over this holiday season!


Best wishes,


Anaise Berry


Byway Peer Advisor Network - 

Memo to Byway Leaders


Seeking a way to rejuvenate your Byway committee? Looking for a consultant to help your byway move ahead to prioritize and complete a project for the coming year? Are you just tired and stuck?


Consider sharing the load with a Byway Peer Advisor. In 2011 and 2012, a dozen byway leaders trained and participated in a consulting assignment along America's Byways. Most of these peer advisors are byway leaders in their state and have committed to accept assignments that fit their expertise to support a local byway.


Bobby Koepplin and Dan Albrecht are the committee chairs to make connections for a Peer Advisor assignment. With hopes that the National Scenic Byway Foundation can help support your request in some way, let us know that you need help from a Peer Advisor. Our committee wants to work with your byway committee to achieve success.


Contact Bobby Koepplin to be in touch with a NSBF committee member who will assess your needs and be attentive to find ways to help you. Bobby's contact information is bkoepplin@kwh.com, phones 701-840-0250 cell and 701-845-2251 work.


Byway Committee Support Committee co-chair: Sharon Strouse



To Be or Not To Be...a 501 (c) (3)


A byway leader recently asked about the benefits and drawbacks of becoming a non-profit 501 (c)(3) organization.  There are advantages and disadvantages of obtaining that status.


First of all, let's define a 501 (c)(3):  it is an American organization exempt from some federal income taxes that is a non-profit formed for religious, educational, charitable, scientific, literary, testing for public safety, amateur sports, prevention of cruelty to children, or prevention of cruelty to animals purposes.


In addition to being exempt from federal income taxes, state income tax and state property tax, other advantages of becoming a 501(c)(3) are:  1)non-profit status makes it possible to solicit tax-deductible contributions; 2)it is required to apply for some grants; 3)it is a way to signify to potential donors that your organization is doing charitable work; 4)your organization may be exempt from state sales tax.


Some disadvantages: 1)if you have more than $10,000 in annual gross receipts over four years, you must pay a one-time $850 federal filing fee to apply for 501(c)(3) status (if  you have less than $10,000 in annual gross receipts, the one-time filing fee is $400);  2)you must also file with the Secretary of your State-filing fees vary by state; 3)you may incur costs to apply should you need an attorney and/or accountant to complete the process including developing Articles of Incorporation, etc.; 3) you must file an annual 990 IRS report; 4) larger 501(c)(3)'s are required to have audited financial reports annually; and 5)your organization cannot engage in supporting political candidates and is limited in the amount of lobbying that can be done. 


If you are soliciting only a limited number of grant funds or have very few tax-deductible contributions/donors, an alternative to having your own 501(c)(3) organization, would be to align yourself with another 501(c)(3) that has similar focus and operations.  For example, a local community historical society may use interpretation just as byways do, for visitor information and also for marketing and to encourage preservation.  Another option would be to become part of an umbrella organization, such as the Resource Conservation and Development Council (RC&D), non-profit organizations affiliated with the US Department of Agriculture Natural Resources Conservation Service (NRCS).  While RC&Ds have lost federal funding in recent years, some are still in operation. You may wish to enter strategic partnerships with other tax-deductible non-profits to jointly raise funds.


Lastly, sometimes it is desirable to become more established and take the time to raise the necessary funds for legal fees and incorporation fees before immediately applying for 501(c)(3) status. 


If you have had experience becoming a 501(c)(3), we would appreciate hearing about your experiences.
 Marketing Your Byway Tip #2

Target Markets
Your byway appeals to many audiences.  Clear identification of potential audiences leads to cost-effective promotion, saves money, time and effort, and leads to better results.
Spend some time identifying exactly who these people are.  Make lists of characteristics.  Depending on your goals and objectives, you should define one primary target market and a list of secondary audiences.  Prioritize the audiences to know where to allocate resources and choose media that will be most effective in your communication plan.
For more information see byways101.org

The National Scenic Byway Foundation
Lions Head Mountain along the Glenn Highway National Scenic Byway - Alaska
Lions Head Peak - Glenn Highway National Scenic Byway - Alaska


The National Scenic Byway Foundation was founded as a 501(c)(3) non-profit organization in 2003 by a group of committed byway advocates interested in assisting byways become the best they can be.  Our goals are to: 1) educate the public about byways; 2) conduct byway research; 3) develop partners to assist us; 4) communicate with byway stakeholders; 5) celebrate byway achievements; 6) ensure fiscal and programmatic accountability. 


We are a member organization open to any individual or organization interested in furthering the Foundation's goals.  Annual membership fees are:  $40.00 individual; $150 organization; $1000 lifetime member.  Won't you join us by becoming a member?  Go to our website,  www.nsbfoundation.com for further details. 



We are excited to announce that the National Scenic Byway Foundation will have an exhibit booth in Federal Row at the upcoming International Pow Wow (IPW) conference being held April 5-9, 2014 at McCormick Place in Chicago.  While the National Scenic Byway Foundation will be representing the entire collection of America's Byways, individual Byways will have an opportunity to have their information and itineraries promoted at the booth at a cost of $375 per Byway.   This will be an excellent opportunity for Byways to get into the forefront with international travel and tour planners.  More to come in January!




Brand USA To Launch Road Trips Campaign With Google

Dennis Schaal, Skift

Oct 22, 2013 11:24 am


A Labor Day road trip on Cape Cod, Massachusetts. / Brand USA

Brand USA, the public-private travel marketing arm of U.S. tourism, announced plans for a 2013-2014 Road Trips promotional campaign in partnership with Google, Enterprise Rent A Car, and Spotify.

As part of a three-phase Discover America campaign, which is slated to soft launch in November, Google will be working with Brand USA on an interactive Discover America map geared toward geo-referencing content to show accessible activities for international visitors. Google's Zagat unit will contribute content, as well.

It's not enough to show that there are off-the-beaten track activities outside New York and in Colorado, for example, and the mapping "will show where they are and how they related to one another," says Jiri Marousek, director of digital for Brand USA.

The idea is to enable visitors to begin trip planning in an interactive way without feeling like they are doing a lot of heavy lifting, Marousek says, adding that the mapping will provide context and won't be a mere listing like Google Places.

"It is reducing friction in the planning process," Marousek says.

As part of the Road Trips phase of the campaign, Brand USA has partnered with Google, Enterprise Rent a Car and Spotify (for road trip play lists), and is inviting destinations and private organizations to contribute itineraries, photos, videos and "storytelling" for the Discover America map, which will be live throughout the three-phase campaign.

The destinations and activities that get the highest traveler ratings will get featured with special stories and content, which will be overlayed over the map, officials said.

"This will be a living, breathing thing that will get more powerful as we move on," Talia Salem, who heads social media for Brand USA, said during a webinar today about Brand USA's digital and social media plans.

The Road Trips part of the campaign is slated to run November to March. It will be followed by a Great Outdoors campaign (March to June), and then a Travel Like A Local blitz (June to September).

There will social components to every facet of the campaign.

Salem said Brand USA is currently testing the Travel Like A Local campaign in target international markets as the campaign will likely vary country to country.

Brand USA's goal is to increase the number of international visitors to the U.S., and to increase their spending once they arrive.

Says Salem: "It's a very competitive marketplace."


For more information or how to submit content see:  






Byways Partner with 2014 Preserving the Historic Road Conference

Savannah, Georgia - September 26-28, 2014   


The National Scenic Byway Foundation is pleased to announce that we are a partner with Preserving the Historic Road for the Ninth Biennial Preserving the Historic Road Conference. The local planning committee is organizing an exciting program including tours of Southeast Coastal Roads, a welcoming event at the Savannah History Museum, and a Low Country Boil at the historic Tybee Island Lighthouse.  Details will be forthcoming on the conference website. 


Call for Papers - Abstracts due January 31, 2014:  We encourage you to consider submitting an abstract for a paper for presenting at the conference.  Topics may include:  practical and success examples of preservation policies and practices; management road management and conservation; local advocacy, organizational development, sustainability, and measuring success; the visitor experience; and interpretation. For more information and details on submitting an abstract, visit: http://historicroads.org/


Conference Hotel: Embassy Suites Savannah


We look forward to byways participating actively with the foundation in this conference.  See you in Savannah!





Heartland Byways Conference April 14-16, 2014


Kansas Tourism/Kansas Byways will be hosting the second Heartland Byway Conference, April 14-16, 2014, in Manhattan, KS. Kansas byways and byways from surrounding states are invited to address topics focused on four core learning areas: Byway Organization, Finances, Corridor Management, and Visitor Experiences. Two byways in the Kansas Flint Hills will be featured: Flint Hills National Scenic Byway and the Native Stone Scenic Byway. Keep up to date on additional information on Facebook at: https://www.facebook.com/groups/heartlandbywayconference 



Other 2014 Conferences and Events



National Federation of Tourist Guide Associations-USA (NFTGA)

January 15-18, 2014

Denver CO


Destination Capitol Hill - U.S. Travel Association

February 26-27, 2014

Washington, DC

See: Destination Capitol Hill



Scenic America Affiliates Conference 

April 11, 2014 

Houston, TX 

See:  http://www.scenic.org/


National Outdoor Recreation Conference

May 13-16, 2014

San Francisco, CA

See: National Outdoor Recreation Conference 


National Main Streets Conference

May 18-20, 2014

Detroit, MI

See:  National Main Streets Conference 


Rally 2014: The National Land Conservation Conference

September 18-20, 2014

Providence, RI

See: National Land Conservation Conference 


National Preservation Conference - National Trust for Historic Preservation

November 10-14, 2014

Savannah, GA

See:  National Preservation Conference  


NAI National Workshop - National Association for Interpretation

November 19-22, 2014

Denver, CO

America's Byways has been updated!

Take a look at the newly revamped America's Byways website to make sure all the information about your byway is up to date and listed correctly and that there is a live link to your website.  If you need changes please email Gary Jensen at Gary.Jensen@dot.gov.
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National Scenic Byway Foundation Mission and Vision

The mission of the National Scenic Byway Foundation is to provide leadership to empower, strengthen and sustain byways.
The vision of the National Scenic Byway Foundation is that byways 
will be recognized and valued worldwide for their 
distinctive experiences, stories and treasured places.


National Scenic Byway Foundation | 204 Cook Street | Denver | CO | 80206