ABOUT THE BILL: Introduced by Representatives Gus Bilirakis (R-FL-12) and Peter Welch (D-VT-1), and Senators Amy Klobuchar (D-MN) and Roy Blunt (R-MO), the Travel Promotion, Enhancement, and Modernization Act of 2014 would reauthorize Brand USA, allowing the public-private partnership to continue its critical work increasing international travel to the U.S. at no cost to American taxpayers. By marketing the U.S. abroad and attracting more visitors, Brand USA stimulates U.S. economic growth, spurs job creation, and creates a more positive impression of the U.S. around the world.
WHAT'S AT STAKE: America's share of the international travel market has decreased in the last 13 years while during the same period the global travel market has expanded by nearly 60 percent. Brand USA was created in 2010 by the Travel Promotion Act, and has since had a huge impact in reversing the downward trend by leveling the playing ground and promoting the U.S. abroad. In fact, Brand USA has shown an impressive return on investment for its promotional efforts. For fiscal year 2013, Brand USA attracted 1.1 million additional international travelers to the U.S. These added tourists spent $3.4 billion at our shops, hotels, restaurants and destinations, supporting more than 53,00 new American jobs. Reauthorizing Brand USA has broad bi-partisan support and is crucial to the growth of the American economy.
WHAT YOU CAN DO: Email your Representatives and Senators urging them to cosponsor the Travel Promotion, Enhancement, and Modernization Act of 2014.