February | 2016 Issue  
LOVE our Byways Without Distractions
We LOVE our byways! We have more mobile apps, maps, video promotions and social media connections for our destinations than ever. Let's spread the word on mindfully enjoying our byways without distracted driving. 

A new survey reveals drivers are ignoring warnings about the risks of distractions behind the wheel, CBS News' Kris Van Cleave reports. AT&T found that as many as one in 10 drivers could be video-chatting on their drive home. It also found 61 percent admitted to texting and driving, a third check their email and 17 percent admitted to taking a steering-wheel selfie. Furthermore, 30 percent of drivers who admitted to checking Twitter behind the wheel said they were doing it all the time, despite the fact that 46 states prohibit texting and driving.

To view more statistics for your messaging visit the links below: 
CBS News; Distracted Driving: Preventable and Deadly

Contributed by Kathleen Carter, Educator Labs  
IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S involving over 1300 international and domestic buyers from over 70 countries. IPW 2016will be held Saturday, June 18, through Wednesday, June 22, at the New Orleans Ernest N. Morial Convention Center in New Orleans, Louisiana. Three NSB Foundation members will attend IPW as delegates, at their own expense, to represent the depth and breadth of our nation's byways.

To participate in showcasing your byway,  contact NSB Foundation board member, Stacy Brown at (318) 222-9391 or email the NSBF at info@nsbfoundation.com
Commitment forms are requested to be returned by February 29, 2016.   
Contributed by Stacy Brown, Chair Branding and Marketing Committee   
Short Takes and Tips 
Thanks to Tourism Currents and sponsor Market Wise, the Foundation successfully presented its latest webinar on social photography. Everyone was enlightened in the simplicity of marketing with a camera in your pocket. Take a snap of your favorite sweet and and share it with the world - BUT NOT WHILE DRIVING!  The safe way to enjoy our beautiful byway scenery is to stop at the many pullouts along the way. See more at Tourism Currents. Sweet times!

Welcome four new Foundation board appointees: Rob Balmes with the Michigan Department of Transportation; Eric Hamilton with the Mohawk Towpath Scenic Byway Coalition; Bob Haynes with Old Canada Scenic Byway; and Pat Moran with the Oregon Department of Transportation. They will be joining other board members for the Foundation Strategic Planning Retreat in Las Vegas, Nevada February 22-23, 2016.    

Apply for scholarships to the
 Heartland Byway Conference
Council Bluff, Iowa 
April 4-6, 2015
To apply for the National Scenic Byway Foundation scholarship, download the application here and submit by mid February, 2016. Limited funds available, so first come first serve applies. Contact Brenda for details.Brenda.Windmuller@goldenhillsrcd.org. 
Know the joys of exchanging ideas with like minded byway communities. 
National Scenic Byway Foundation
Gain a voice; access tools and training and spread your byway message.

Please visit our website and learn more:  www.nsbfoundation.com 
National Scenic Byway Foundation | info@nsbfoundation.com | nsbfoundation.com
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